In my last post we talked about who your ideal target market is. I walked you through a detailed exercise that helped you identify who they are. If you did it correctly, they should have a name and you should be able to visualize what they look like. If you haven’t completed that exercise yet, do it now before moving on to this week’s exercise.
This week, I’m going to walk you through how to find your target market using social media. What social media platforms do they use? Most people converse socially about crowdfunding campaigns on Facebook and Twitter. If your target market uses Google+, LinkedIn, Pinterest, or Instagram more than they do Facebook or Twitter, you’ll want to look for your target market on those social platforms. But, the easiest place to find them will probably be Facebook and Twitter, so that’s what I’m going to focus on.
1. If you haven’t already done so, set up a fan page on Facebook and a Twitter profile for the topic of your crowdfunding campaign. Make sure on Facebook that you set up a page, not a profile, so that you can run ads if you’d like. You should ask everyone you know to like your Facebook page before you move on to the next step, because it will give you social proof.
2. Sign up for a third party Twitter app that will allow you to set up an auto direct message and set one up asking people to like your Facebook page. Right now I’m using Followbackr. It’s free up to your first 500 Twitter followers and after that you can pay as little as 99 cents per month. My auto direct message says, “Thanks for the follow! Do you have a FB page I can Like? Like www.Facebook.com/strategicfund for useful crowdfunding info.” It works really well to grow fans organically on my Facebook page. People react to it because there’s something in it for them. You should always follow through and like your followers Facebook page if they tell you what it is to promote good will.
3. Set up a landing page where you can collect email addresses of your target market. Launchrock will let you set one up for free.
4. Send a few tweets telling people about what you’re working on and include a link to your Launchrock page so that people will sign up for more information. Use a URL shortener like Bitly so you can track how many people are clicking on your link versus how many people actually sign up on your Launchrock page.
5. Use a scheduler like Tweetdeck or Hootsuite and schedule tweets every couple of hours or so. Otherwise, your tweets won’t show up in your followers feed. Be sure to pin one of your tweets to your Twitter profile so that people see it if they look at your profile.
6. Use the Twitter search tool and search for two or three similar profiles to yours. First, follow the similar profile and then click on their followers. Follow a few hundred of them. Then, go to another profile and do the same thing. Twitter limits how many you can follow at one time based on how many people are following you. But, Twitter will notify you when you’ve reached your maximum.
7. After a few days, go into Twitter and unfollow anyone that isn’t following you. You don’t want it to appear that you are following way more people than you have followers because it’s bad for your social proof. Then, start the process over again by finding similar profiles and following a few hundred of their followers. You’ll be amazed how quickly your follower base will grow.
8. Once people start following you, they’ll receive the direct message that you set up telling people about your Facebook page and some of them will like your Facebook page also. This is a great way to find followers organically without having to pay for Facebook ads. I’ll cover how to set up a paid like campaign in Facebook in a future post.
There you have it! Hopefully, this has been helpful. Feel free to leave me a comment below.
The next post will be all about how to reach your target market through blogs and press. So sign up for our blog to be notified when it’s published.