Just when you think you’ve figured out Facebook, they like to shake it up a bit. Ya know, keep you on your toes. Now pay attention. The change Facebook announced this weekend is going to hurt ALL pages trying to promote something.
Now before you read any further, realize these changes will only affect those of you have Facebook PAGES – Fan Pages, Business Pages, a “like” page. This is NOT for personal accounts.
Basically Facebook wants happy customers, so they asked hundreds of thousands of people about their news feed. Do you like what you see? What type of content do you like best? The answer: People want to see stories from friends and pages they CARE about.
They’re tired of seeing promotional content.
They don’t like posts that push to buy a product, enter a sweepstakes or install an app.
So Facebook is going to fix it. Come January, any pages with promotional posts will have a tough time reaching their audience. Facebook will make sure their posts are barely seen. What kind of posts are we talking about? Well, here are some examples Facebook gave.
So crowdfunding friends, what does this mean for you?
You have to get smarter. Be more creative. No more posts saying, “Back my campaign!” “Order now!” “Only 15 days left, get my new album through Kickstarter.” If you post that kind of content, no one will see it.
Instead, you should post intriguing images, videos and blog posts. Think of ways to get folks to click on your link without screaming, “buy now!”
When all else fails, you can do what Facebook really wants, you can PAY for advertising… because Facebook will gladly continue to display PAID ads in the news feed.
In fact, I find this most interesting. When Facebook surveyed people, they said they don’t mind seeing PAID ads. The posts say “sponsored,” so it’s clearly an ad… and when it’s a recognizable ad, folks don’t seem to mind.
So if you have the cash, targeted Facebook ads are your best bet. It’s a great way to find your ideal customer and drive new people to your campaign page.
Good luck and happy crowdfunding!
Do you have any great ideas on how to work around the Facebook change? We’d love to hear your ideas below!