Typically, a Black Friday or Cyber Monday promotion offers a product at a greatly reduced price. You can also do this for your crowdfunding campaign. Just add a new reward tier for an item that’s already done really well, or a higher priced item that maybe hasn’t done as well as you’d like.
Be sure to put a reasonable cap on how many you’re willing to part with at the reduced price. Once a reward has been claimed, you can’t remove it. So, if you don’t want the promotion to go past the holiday weekend, be sure to limit the number that can be claimed at the lower rate.
You can create an entire marketing campaign over the holiday weekend on Facebook and Twitter around your promotion to build buzz for the campaign.
A great way to get people interested on Facebook is to create a short video and post it directly to Facebook. The video can be as short as 15 seconds.
Facebook likes itself, so you want to be sure to upload directly to Facebook rather than posting a link from YouTube or Vimeo.
You can post the video to your Facebook Profile. But, you have more posting options if you post it to your Facebook Page, which you should have set up to go with your crowdfunding campaign.
If you post it to your Facebook Page, you can write some text about the video, use a call to action button and post the URL to your crowdfunding campaign. The nice thing about this is that you’ll likely increase your engagement with the post and not have to pay for a Facebook ad.
To post a video to your Facebook Page, click on the Photo/Video icon.
Select Upload Photos/Video.
Write something interesting about the video and select a call to action button.
Enter the URL for your crowdfunding campaign.
You can also post the video on Twitter. An easy way to do it with an image is to post the tweet directly in Twitter.
Copy the link to your video from YouTube or Vimeo and shorten it at www.bitly.com. Then, go to Twitter and write the tweet in Twitter. Write something interesting and attach the shortened link that you made. Then, upload a picture that goes with your campaign. The picture will attract attention to your tweet.
The picture below isn’t for a crowdfunding campaign. But, it’s a good example of an effective Black Friday ad on Twitter.
Like any other day, you should post up to four times a day on your Facebook page and up to 12 times a day on Twitter depending on how your audience responds.
If you’d like help developing a strategy for your crowdfunding marketing plan, visit www.StrategicCrowdfunding.com for more information.